Arsenic is a mobile-first, user-submission based media platform for millennials.
Founders: Billy Hawkins, Amanda Micallef
Based in: Los Angeles, CA
Arsenic is leveraging crowdsourced content to build a global youth lifestyle and media brand that has gained incredible strength amongst millennials. It’s been described as “Maxim for the Snapchat generation” with higher daily viewership on Snapchat than MTV, E!, ESPN2, CNN or Oxygen have on their cable channels. Their Instagram engagement beats that of legacy brands such as Esquire, Maxim, Vice, Vanity Fair and People, and the company counts a strong celebrity user-base among its fans (including Justin Bieber, Kevin Hart, Trey Songz, Calvin Harris, Skrillex, and Travis Barker).